Pardot Marketing Specialist

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Please upload either a word or PDF version of your cover letter for this position.
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You will receive confirmation after we have received your application.

You will be interested in this opportunity if:

  • You want to join a rocket ship that currently has no one managing marketing automation.  
  • Love B2B marketing and lead generation and have some great examples of success in the space
  • If you love talking about things like how to build a marketing automation strategy around whitepaper downloads. 
  • You have experience with Pardot or another similar marketing automation platform.  

We are working with an established client that has a proven business model and just received a significant amount of funding to accelerate their growth. If you are looking for a company with huge growth potential but still want to work in an environment that's flexible and offers autonomy, look no further.  

Responsibilities:

  • Pardot: multi-touch trigger campaigns, creating and designing email templates, reporting and inbound/outbound notifications for sales and marketing
  • Email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation and management
  • Create and run segmented lists based on client personas, digital behavior and demographic data. Utilize information to construct informed email marketing campaigns.
  • Create lead scoring categories according to business goals and in alignment with distribution
  • Evaluate new technologies and add-on applications to improve Pardot performance
  • Create standardized templates and other assets for ease of campaign management
Location: Austin, TX
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