Senior Director of Product Marketing

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Our client based in Austin, TX is looking for a talented Senior Director / VP of Product Marketing.  This role will lead teams driving the launch and marketing of both Consumer (B2C) oriented (web/mobile) products (core business) as well as Enterprise (B2B) oriented software products (growth business) targeting the retail industry.  

Responsibilities:

  • Lead product marketing teams responsible for user/audience research, segmentation, needs identification, key benefits articulation, overall product value proposition and sales enablement
  • Own the development of integrated marketing plans to support new product launches or feature improvements, across all channels - paid, owned, and earned.
  • Team with the research and analytics team to monitor consumer trends, needs, attitudes and behaviors.  Develop a deep understanding of the retail space and industry trends.
  • Partner with client facing business development teams to ensure the voice of the retailer is reflected in product and design decisions
  • Competitive analysis and feature recommendations

Requirements:

  • 10+ years overall marketing experience with 5+ years of experience leading marketing and/or product marketing teams.
  • Experience with sales enablement, B2B and B2C marketing.  Knowledge of the retail industry preferred.
  • Experience launching and driving strong adoption and strong user engagement with new consumer-facing web and mobile products.
  • Experience with research and user testing to develop differentiated product positioning and messaging
  • Extraordinary analytical skills and ability to build and measure the success of a data driven marketing strategy
Location: Austin, TX
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Apply at: https://simplex.hiringthing.com/job/67025/senior-director-of-product-marketing