We are looking for someone local to Austin or willing to relocate. This is a key role that is expected to be a critical part of the leadership team so it is important for the team to be close together for collaboration purposes especially as they undergo significant growth in 2025 and beyond. 

Our client is a 10M+ CPG (Consumer Packaged Goods) Vitamin / Supplement brand that has plans to grow significantly both through organic growth as well as acquisition. The brand itself was founded 20 years ago and is headquartered in Austin, TX. 

As the Marketing Manager you will be tasked with understanding both retail as well as online sales channels with a focus on pushing brand awareness digitally to drive traffic to retail stores. 

Being a forming startup means that one of your primary tasks will be to come in and spend time initially understanding the business, the people, the processes, the problems, and the opportunities. We are looking for someone who has patience and understands that growth is all about ramping up while iterating, developing, and improving. As you uncover growth opportunities, some of your tasks may go beyond your initial job description. Hence, someone with an entrepreneurial, problem-solving mindset is more important than someone who is just an expert in one area.  

Responsibilities:

• Marketing Planning / Strategy / Roadmapping
• Foster and grow brand awareness via paid and unpaid strategies. 
• Maintain a marketing/layered promotions calendar
• Working with retail buyers on National Marketing plans and how to drive customers to stores. 
• Oversee agencies for Amazon.com, Walmart.com, Target.com, etc. 

Requirements: 

• Must have marketing experience in CPG (Consumer Packaged Goods)
• Marketing strategy experience ideally with leveraging digital strategies / social media platforms to drive retail traffic. 
• Excellent organizational skills and strong ability to collect and analyze keyword and campaign data to make informed decisions that lead to performance optimizations
• Strong communication and interpersonal skills with the ability to clearly explain strategy, execution, and results to leadership
• Ability to work well in a fast-paced, startup environment. 

#ZR